This multi-year collaboration is set to transform Vietnam's cultural landscape, elevate its global standing, and ignite unprecedented growth in its fashion, tourism, and investment sectors.
The landmark agreement, formalized in a Memorandum of Understanding (MOU), marks a shared commitment to promoting Vietnam's rich cultural heritage on the world stage. Over the next three years, the Supertalent of the World Fashion Awards will host two seasons annually in Vietnam, each promising to be a spectacular celebration of creativity, innovation, and international collaboration.
“VCIDA is honored to collaborate with Supertalent World Group and bring this extraordinary event to Vietnam." said People’s Artist Vuong Duy Bien, Chairman of VCIDA. "As an artist and a former cultural management official, I recognize the immense potential of this strategic collaboration to elevate Vietnam's cultural standing on the world stage. This partnership represents a significant investment in our creative industries, offering unparalleled opportunities for Vietnamese talent to connect with global audiences and contribute to our nation's economic growth and cultural enrichment. We are committed to working closely with Supertalent to ensure that this event becomes a resounding success and a catalyst for sustainable growth.”
"We are thrilled to partner with VCIDA and Chairman Vuong Duy Bien, People's Artist and former Vice Minister of Culture, Sports, and Tourism to bring the Supertalent platform to Vietnam." said Lawrence Young Chul Choi, Founder & CEO of Supertalent World Group. "Vietnam's vibrant culture, burgeoning talent pool, and strategic location make it an ideal destination for our fashion week and awards. Together, we will unlock new opportunities for Vietnamese designers, models, and businesses to thrive on a global scale including New York, London, Milan and Paris.”
The Supertalent of the World Fashion Awards promises to be a spectacular fusion of fashion, culture, and innovation, leaving an indelible mark on Vietnam's global standing and inspiring a new generation of Vietnamese talent to reach for the stars.
The Supertalent of the World 2025 Season 23’s Grand Final Fashion Show and Awards are planned to take place on Friday 24 October 2025 at the magnificent Ascott Tay Ho Hanoi, a new development in Hanoi's scenic West Lake District. This flagship property, part of the Sun Group's Tay Ho View Complex, offers an unparalleled experience in a prime location. Beloved for its tranquil beauty and vibrant atmosphere, Ascott Tay Ho positions itself as a hub of luxury and creativity, convenient to the airport and Hanoi's business centers.
The Awards also feature the prestigious world’s Best Cosmetic and Beauty Awards, especially from South Korea, a highlight that draws unparalleled attention from the global beauty industry. This highly sought-after accolade is uniquely selected by a panel of two thousand supermodels and leading beauty professionals from around the world, ensuring recognition with significant prestige and international reach. This presents an exclusive opportunity for international cosmetic and beauty brands to align themselves with excellence, showcase their innovation to a discerning global audience, and solidify their position at the forefront of the beauty landscape.
Ascott Tay Ho's selection highlights Supertalent of the World's commitment to sustainability and ethical fashion. With Hanoi's largest pillarless ballroom of 1,400m2, it's perfect for runway shows, exhibitions, and gala dinners. The venue's design and exceptional capabilities will elevate the Supertalent experience, establishing Ascott Tay Ho as a leading fashion destination in Vietnam.
To amplify Vietnam's global presence, Supertalent of the World will welcome 50 influential fashion KOLs from 40 countries on October 14, 2025. These key influencers will embark on a curated journey to discover Vietnam's most captivating fashion, cultural, and tourist destinations, sharing their experiences with the world, further the
KOLs will create inspiring pre-filming cruise fashion content on October 22, showcasing the elegance of the Ascott Tay Ho, the vibrant Tay Ho View Complex, and the charm of the surrounding neighborhoods. This content will set the stage for the main event on October 24, reaching a global audience and generating excitement for Vietnam's fashion, culture, and tourism industries.
Through immersive social media content, they will offer an exclusive preview of this world-class destination and the unparalleled experiences awaiting during the Supertalent of the World Fashion Awards, transforming it into a must-see landmark, all while showcasing the innovative vision of Sun Group.
About the Strategic Partnership
The arrival of Supertalent of the World Fashion Week and Awards in Vietnam promises a multitude of positive impacts:
Elevated Global Standing: By hosting a world-renowned fashion event, Vietnam will gain enhanced visibility and recognition as a hub for cultural industry development. The partnership will position Vietnam as a key player in the global fashion ecosystem, attracting attention from media, investors, and influencers worldwide.
Southeast Asia's First Paris Fashion Week Vietnam: For the first time in Southeast Asia, the best-ofthe-best talents and designers and cultural promoters of the world will be able to experience Vietnam in the most authentic and captivating form.
Investment and Economic Growth: The Supertalent of the World Fashion Week will stimulate economic activity by attracting international tourists, investors, and media to Vietnam. The event will create jobs, boost local businesses, and generate significant revenue for the country.
Tourism Promotion: With the Supertalent of the World Fashion Awards attracting a global audience, Vietnam's tourism sector will experience a surge in interest and bookings. The partnership will showcase Vietnam's stunning landscapes, cultural attractions, and unique experiences to potential visitors worldwide.
Empowering Vietnamese Talent: A key focus of the partnership is to empower Vietnamese models, designers, and entrepreneurs. The Supertalent Paris Academy project, a planned international standard model training program, will equip Vietnamese talent with the skills and knowledge to succeed on the global stage, especially Paris Fashion Week. The project will provide a platform for Vietnamese designers to showcase their collections to international buyers and media.
Leveraging KOL Influence: The event will bring approximately 50 models from 40 countries of diversified cultures and backgrounds, with a huge social media following, to Vietnam. This initiative will help promote international tourism of Vietnam, and open new avenues for international business investment in Vietnam.
Long-Term Sustainable Growth: VCIDA's strong connection with local business communities will help solidify the sustainability and expansion of the project, and in the long term, will provide a pathway for other international partnership projects.
About Supertalent World Group:
Supertalent World Group is a global platform dedicated to discovering and promoting emerging talent in the fashion, entertainment, and arts industries. The company's Supertalent of the World Fashion Awards is a prestigious event that has showcased exceptional talent from around the world.
About Vietnam Association for Industrial Culture Development (VCIDA):
VCIDA is a leading organization in Vietnam dedicated to promoting the development of industrial culture at the national level. VCIDA's mission is to support Vietnamese businesses and talent in the cultural industries to thrive and contribute to the country's economic and social development./.
